This aligns our strategy with the revenue your campaigns create allowing for transparency and accountability for the investment you’ve made. Your goals, the competitive landscape, and the current state of your SEO all play a role in determining the most effective SEO approach. That’s why all our proposals are custom to everyone we work with! There is no one-size-fits-all SEO template or SEO package that will deliver the best results for you. Every business is different, and every SEO plan should be different too. Below are some of the services you could expect to see inside your own custom tailored SEO plan.
Why choose your SEO company?
RankBrain is the machine learning component of Google’s core algorithm. Machine learning is a computer program that continues to improve its predictions over time through new observations and training data. In other words, it’s always learning, and because it’s always learning, search results should be constantly improving. Follow/nofollow tells search engines BHS Links whether links on the page should be followed or nofollowed. “Follow” results in bots following the links on your page and passing link equity through to those URLs. Or, if you elect to employ “nofollow,” the search engines will not follow or pass any link equity through to the links on the page.
Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. The Off-page Optimisation lesson elaborates on the processes to further improve your ranking on the Search Engine Results Page (SERP). These include important Link Building strategies such as high-quality content and off-site engagement. This lesson lets you dive deep into the world of keywords by introducing to you the importance of keyword research, user intent, and performing keyword research.
Link Quality
Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. But what you may not know is that you can use this same approach with alternate search engines. Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot.
- In this section, we’ll discuss some of the technical adjustments you can make to your website to improve SEO.
- Focus on long-tail keywords (queries with three to four words) for a more targeted reach.
- A list that would be even better and more complete with a link to my SEO audit post.
- The more high-quality backlinks you have, the higher you’ll rank.
- Try Shopify for free, and explore all the tools you need to start, run, and grow your business.
What is SEO Marketing? Definition, Importance, and Types (
You will need to conduct keyword research to find which ones get the most searches, and then incorporate those keywords throughout your site. Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. For example, you can’t create content about “the best basketball shoes” and then rank for a keyword about “running shoes.” They are both shoes but used for different purposes.
