SEO Audit Tool: Free Website SEO Analysis Tool & Audit Report

From product pages to blog posts, you want to optimize your content for search engines and users to get the most value from it. That’s why our SEO checker takes a 360-degree look at your website’s content and its SEO. Discover whether your pages load quickly for users and search engine crawlers and receive recommendations SEO Anomaly for speeding up your website. Our free SEO Checker tool gives you a complete audit of your site’s current search engine optimization (SEO) performance and a custom report with all the details.

Additionally, PageSpeed Insights (powered by Lighthouse) evaluates core web vitals such as load speed, interactivity, and layout stability to identify site speed bottlenecks and improve mobile usability. A holistic website audit aligns with this evaluation method, helping you address the complete set of criteria search engines use to rank pages. A site audit checklist supports improvements across the entire site rather than focusing only on individual keywords or pages.

SEO audit

Since Google can penalize sites that link to spam or links that give a financial incentive, marking these links appropriately can help you avoid Google’s wrath. Finally, Google typically frowns on “over-optimization” which can include linking with too many exact-match anchors, so it’s good to mix things up. A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below. Like intrusive interstitials, it’s best to take a look at your page in a mobile browser to inspect how easy it is to get to your main content.

SEO audit

Simulate True User Experience

  • Simply look for instances of words such as “video,” “YouTube,” or “short clip” to access every page featuring a video.
  • If your traffic’s gone to zero, you may need to check for a manual action.
  • For this reason, they’re often called ranking-drop or Google penalty audits.
  • You can distribute the number of pages across multiple websites.

From the main dashboard, you can download PDF reports, connect to Looker Studio, send reports directly to partners, or generate a sitemap. If you’re on the Agency plan, you can also use the AI Summaries feature within reports to get a quick text summary of your data. These audits have many of the same metrics you’ll find in just about any tool on this list, but I like SE Ranking’s clean data presentation, which has a few unique callouts. The core web vitals chart is especially useful, showing a detailed breakdown of your site by user experience ratings. It’ll give you insights on aspects of your site like title tags, meta descriptions, and images. And it’ll help you identify broken links, understand your website’s architecture at a deep level, and much more.

Important content indexed

SEO audit

With it, you can test your website’s level of compliance with today’s SEO guidelines. I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Sitebulb is an SEO auditing tool that’s uniquely crafted to conduct exhaustive SEO analyses. It’s specifically designed to assist agencies in comprehending the most critical issues and relaying prioritized recommendations to clients effectively.

SEO audit

As your keyword rankings increase, your Authority Score should as well. Our technical SEO audit tool is used by SEO experts, in-house agencies, and many others to check against common search engine ranking factors. Quickly identify issues that could be affecting your website from increased visibility. SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance. An SEO audit is the process of evaluating the SEO performance of a website.

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