A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team. For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing. For a quick refresher, title tags serve as the title of your webpage in search results.
These foundational efforts build trust with both users and search engines. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience. Have a page which no longer exists, or which now exists at a new URL? It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page. Contrary to popular opinion, broken links don’t result in site penalties.
For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page). Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites. It helps search engines understand which version of a webpage serves users based on their language and https://seo-anomaly-scenario.online/germany/seo-anomaly-de-16/ location preferences. An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them. This file is crucial for SEO as it tells search engines how to crawl your site more efficiently.
How to perform a technical SEO audit
Ancillary keywords should, if possible, be used in H2s and in body copy. Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword.
- Now, you have to make sure that all your important pages are open for indexing.
- You can download a free off-page SEO checklist here which covers the following items below in more depth.
- Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time.
- Google is constantly being improved and with it, there is less of a chance to manipulate the system.
Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. https://seo-anomaly-beta.online/poland/seo-anomaly-pl-56/ non-AI Overview SERPs. If you’re a WordPress user, you can automate this process with our free SEO plugin.
Other important errors and crawling details
An in-depth audit examines all aspects of your website, from technical infrastructure to content strategy and backlink profile. This chrome extension is useful for identifying broken links on a page-by-page basis. “10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title. “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume. As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics.
The tool will give you an edge if you’re in a competitive niche. I took three different types of content and ran them through the tool. The bottom line is that Claude’s AI models are more advanced and provide accurate insights that ChatGPT couldn’t compete with. I tested the same piece of content in both ChatGPT and Claude.
Or you can use this link to access a 14-day trial on https://seo-anomaly-station.online/poland/seo-anomaly-pl-44/ a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google.
Top free on-page SEO tools
The quickest way https://seo-anomaly-edge.online/germany/seo-anomaly-de-14/ to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. Understand any site’s backlink profile and discover link building opportunities.
This is the same data we used when we started the audit, but now, you https://seo-anomaly-content.online/poland/seo-anomaly-pl-55/ should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps.