16 SEO Techniques to Boost Organic Traffic + Rankings

Use this tool to find your Google Review listing and generate a shortened link to your page. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. See related topics, popularity by region, latest most frequently searched-for terms, and compare to other terms.

This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too. But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets.

SEO optimization

Optimize Your Site for Google RankBrain

SEO optimization

People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours.

SEO optimization

How local SEO works

Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy. It’s BHS Links also a more affordable paid SEO tool, so you can maintain your marketing budget. Most SEO tutorials put this step much earlier on in the process.

SEO optimization

With Apple’s announcement that AI-native search engines like Perplexity and Claude will be built into Safari, Google’s distribution chokehold is in question. Utilize schema markup to help search engines understand the context of your content, making it easier for them to display your site as a relevant result for voice searches. Schema markup can highlight specific information, such as your business’s location, hours, and products, making this data more accessible for voice search queries. Improving your website’s load times and ensuring it is mobile-friendly are essential steps in optimizing your site for search engines and providing a superior user experience.

The 11 best SEO tools

  • If you still can’t find it, you likely don’t have one and need to create one.
  • If you see a lot of established websites on the first page, I would recommend starting with new, different keywords especially if you’re working on a new website.
  • If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough.
  • Implementing basic technical SEO best practices creates a strong foundation for your website’s future success in search.

Google RankBrain wants to see that lots of people are clicking on your site in the search results. If you’re not sure where your audience is on Reddit, no worries. Learn how to connect search, AI, and PPC into one unstoppable strategy. Regularly share your reports and provide actionable recommendations based on your analysis. Observe how people use and interact with your website by looking at data about their actions and behaviors. Google Analytics is a free tool that provides detailed information about who visits your website, how they use it, and how well it performs.

The good news is that these features are often bundled into a research tool subscription. You can also rely on Google Analytics, a free tool that monitors your site’s traffic. If you want effective content, it’ll need to come from an experienced content creation specialist. Experienced specialists can charge anywhere from 20 cents to $2 a word, which equals out to $200 to $2,000 for a 1,000-word landing page. Generally, most service providers offer all of these costs baked into a package deal—meaning you’ll only pay a set monthly or hourly fee without seeing each itemized product.

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