Backing up your claims with relevant statistical data is great for E-E-A-T and gets you on the good side of Google. Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating.
Better yet, target tutorial keywords, where video ranks even higher. For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story.
- Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
- Acquiring backlinks from other websites is one of the important ranking factors.
- One way to check your site’s mobile optimization is by checking your Core Web Vitals.
- Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.
- Tracking Google Analytics SEO performance is crucial for understanding how your strategies impact traffic, user engagement, and conversions.
- If you are unsure how to use “incognito” or what it is all you need to do is to press Ctrl + Shift + N to open an incognito window if you’re using Windows.
SEO can be the difference between appearing on Google’s first page and its last. While Google doesn’t use domain authority as a ranking factor, it’s a good indicator for how well your site performs related to competitors. Sites with high domain authority likely have consistently trustworthy and useful content — which Google prioritizes.
Keyword optimization
While Google’s algorithm considers hundreds of factors, the most critical include high-quality content, relevant keywords, backlinks, and user experience. Ensuring your site loads quickly, is mobile-friendly, and aligns with user intent are also essential for ranking well. Search engines use sitemaps better to understand the structure of your website and its content.
WordPress Solutions For Startups
Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing. And Semrush provides a one-stop solution to manage and boost your SEO efforts effectively. There, you can also see “Engaged sessions per user,” “Engagement rate,” “Conversions,” and other valuable metrics. By keeping an eye on these indicators, you can figure out which parts of your SEO strategy are doing great and where you can make some improvements.
Having SSL installed on your site is one of the easy things you can do to gain a comparative advantage over a competitor website that does not have SSL. This could be the cross-promotion of each other’s content or helping them connect with other bloggers with whom you have a connection. There are many possibilities, but you must think SEO Anomaly outside the box to determine what would bring value to both.
Strictly speaking, domain age isn’t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic.
It increases visibility, fosters engagement by resonating with local consumers, and results in higher conversion rates. This is because users are more inclined to take action when they find content that addresses their specific location and needs. When businesses include location-based keywords, they enhance their chances of ranking higher in search results.
Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years.